Beeswinkel is a company owned by cattle farmers with 100 years worth of combined experience in livestock trading. We undertook a strategic audit in 2017 after which we listed all the strengths, weaknesses, threats and opportunities in the livestock trading sector.
After compiling a complete list of problems facing both buyers and sellers in terms of profitability, market access, fair price discovery and efficient transfer of ownership, we looked for answers in what the Fourth Industrial Revolution has to offer.
Since transparency is fundamental, we chose the name ‘Beeswinkel’. Translated into English it means ‘Cattle Shop’. Doing business through Beeswinkel should be as transparent as looking through a shop window.
With the transformation of industries and new technology brought to us by the fourth industrial revolution, we developed the Beeswinkel electronic trading platform.